Ideas are never fixed. They move, they thrive, they spread.
As an idea-first agency, allow us to take you on a journey.
Ideas are never fixed. They move, they thrive, they spread.
As an idea-first agency, allow us to take you on a journey.
Elevate BUENAS’ visibility in a competitive market, connect with a younger audience through Valeen Montenegro, and drive engagement with a memorable, shareable campaign platform.
Developed the “Pag Binubuenas Ka Nga Naman” celebrating everyday wins through feel-good storytelling. Launched Valeen Montenegro as brand endorser and rolled out an integrated campaign across digital, on-ground, and media touchpoints.
The campaign turned “Pag Binubuenas Ka Nga Naman” into a highly memorable platform, significantly boosting brand recall. Social media engagement more than doubled, while sign-ups increased by up to 500%, delivering strong awareness-to-conversion impact.
BUENAS was successfully repositioned as a fun, uplifting brand with deeper emotional resonance and measurable growth.
Own one of the country’s most culturally significant summer moments—Laboracay by delivering a large-scale brand experience that cements Hard MT Dew as the drink of choice for bold, unapologetic summer celebrations.
Mounted a full-scale Hard Yes to Laboracay takeover, transforming Boracay into a high-energy Hard MT Dew playground. Activated beach parties, branded experiential zones, high-visibility installations, DJ-led events, and immersive night experiences that embodied the brand’s fearless identity.
Hard MT Dew became a defining presence during Laboracay, standing out in a highly saturated summer environment. We sampled to over 5,000 partygoers and consistently sold out on-ground stocks, proving strong trial-to-purchase conversion.
The takeover drove significant engagement, strengthened brand recall, and firmly positioned Hard MT Dew as the ultimate party-forward, summer-ready beverage.
Position Viu as the home of Hallyu culture in the Philippines by creating a large-scale, fan-driven experience that deepens brand love, drives platform engagement, and strengthens community among K-content enthusiasts.
Conceptualized and mounted K-Land, an immersive Korean-inspired playground that translated Viu’s content universe into physical, interactive zones.
Designed the experience to be highly shareable, leveraging influencer participation, fan communities, and real-time social amplification to extend reach beyond the venue.
K-Land drew over 3,000 attendees, bringing together more than 50 communities and partner organizations in one unified Hallyu celebration. The event generated massive social media amplification through fan-driven content, influencer participation, and real-time engagement.
By transforming Viu’s content universe into a live cultural platform, K-Land strengthened community affinity and reinforced Viu’s leadership in Korean entertainment.
Introduce Hard MT Dew to urban drinkers at the point of discovery by embedding the brand directly into nightlife culture driving product trial, awareness, and brand association with high-energy social experiences.
Launched Hard Yes Fridays, a multi-venue bar takeover series across key nightlife hotspots.
Transformed partner bars into fully branded Hard MT Dew environments through immersive visual takeovers, DJ-led party nights, exclusive drink bundles, and interactive moments designed for content capture. Focused on trial-led conversion—placing the product directly in consumers’ hands during peak social hours.
Hard Yes Fridays drove aggressive bar penetration, opening over 1,000 new accounts serving Hard MT Dew through the activation period. The series successfully positioned Hard MT Dew as a bold new entrant in the nightlife scene, generating strong product trial at the point of discovery.
With sustained weekly buzz and consistent venue visibility, the campaign embedded the brand into core drinking culture and accelerated its expansion across the bar network.
Bring together like-minded brand partners under one cultural platform to create meaningful Hallyu-driven experiences that engage communities and amplify brand value.
Built Hallyunion as an immersive, multi-brand ecosystem inspired by Hallyu fever, integrating themed zones, live performances, fan activities, and digital amplification to create one seamless, shareable experience.
Delivered strong on-ground engagement and social buzz, strengthened brand affinity for partners, and established Hallyunion as a scalable, community-driven experiential property.
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The Grove by Rockwell, Tower D, Eulogio Rodriguez Jr. Avenue, Pasig, Metro Manila, Philippines
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